![]() ![]() "It's just that no two people are alike," he said.Minutes after my tattoo artist completed my floral wrist design at Ephemeral Tattoo Tattoos - permanent or not - fade differently on different bodies, depending on a myriad of factors including age, placement, skin-care routine and contact with the sun. Roy Grekin, director of the Dermatologic Surgery and Laser Center at UC San Francisco, told the San Francisco Chronicle that he's not surprised Ephemeral customers experienced dramatically different fade times. eventually shrink over time," breaking down into "small enough sizes that our immune system can remove them," co-founder Brennal Pierre, a chemical engineer, explained in a Reddit post.ĭr. Regular tattoos involve injecting ink particles that are too large to be washed off with water or destroyed by the body's immune system.Įphemeral created "an ink particle that would. He said the majority of customers are satisfied with the results. ![]() Since then, he says Ephemeral has learned that "some customers will just take the initial tag line at face value," and the company is now "more deliberate about how we drive home a message about variability." Jeff Liu, the chief executive of Ephemeral, told the New York Times that its early marketing materials promising the tattoos would be "gone in a year" was "oversimplifying" the process. Laura Neilson, 41, of New York City, had the word 'reveal' tattooed on her wrist in April 2021. ![]() "It looks like a 70-year-old tattoo," she said. More than a year later, it's still there - albeit patchy and faded. "This seemed like a good way to sort of test my reaction to having something on my skin and test my reaction to the application process." So I've always been interested in tattoos, but I've always been scared of the longevity, the pain, etc.," she said. I'm somebody who is, like, a relatively anxious person. The company's website boasted at the time that it offered tattoos that would be "gone in a year." That copy has since been updated to: "Tattoos that last at least a year. When Edmonds got an Irish Claddagh ring tattooed on her arm at an Ephemeral shop in August 2021, she didn't expect it would still be there 18 months later. The letter also promised "your money back" if a tattoo lasts for more than three years. The company's updated guarantee promises that 70 per cent of tattoos will fade in under two years, and they will all disappear eventually. "Since our public launch in 2021, our team of chemical engineers has made a number of improvements to Ephemeral ink to implement your requests and feedback. These improvements in tattoo vibrancy, placement, design and healing have led to more options, meaning more variability in fade durations by individuals." "Ephemeral ink was designed to fade in about nine to 15 months, as determined by both pre-launch case and clinical studies," it reads. When asked for comment, Ephemeral directed CBC to a letter on its website by CEO Jeff Liu. "I wish I had more information before I'd gotten it."Įdmonds is one of several Ephemeral customers who say their tattoos have lasted longer than they'd expected, some as much as 22 months and counting. "I do regret it," Barbara Edmonds, whose tattoo is still visible after 18 months, told As It Happens host Nil Köksal. Their motto at the time was: "Regret nothing." ![]() It now operates studios in New York City, San Francisco, Houston, Atlanta, Miami and Washington, D.C As It Happens 6:18 Tattoos that will be 'gone in a year'? Not so much, say regretful customersĪ tattoo company that markets its ink as "made to fade" has come under fire from customers who say the tattoos are not as temporary as they'd hoped.Įphemeral, a New York-based company founded by two chemical engineers, launched to the public in 2021 to much fanfare on the premise of real tattoos that are made to fade within nine to 15 months. ![]()
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